Websites for Dental Practices

New patients start on Google. Meet them there.

A new patient searches "dentist near me," skims the top 3 results, and picks one within 90 seconds. If your site is slow, outdated, or missing insurance info, they are gone. We build dental sites that win that 90-second decision.

Starts at $99/mo · Live in days

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Limited availability. We take on 8 new projects per month.

Trust in the first scroll

Clean design, doctor photos, and credentials visible above the fold. The #1 thing patients decide on: do they trust you.

Appointment requests, not forms

Smart scheduling tools or embedded booking widgets so patients request appointments without calling during business hours.

Insurance + pricing upfront

Patients bounce when insurance is unclear. We put accepted plans, financing options, and transparency front and center.

What every dental practice site includes

Online appointment request form (or integration with your existing scheduler)
Services page: cleanings, cosmetic, pediatric, orthodontics, emergency
Accepted insurance list with a search or filter
Doctor bios with credentials, photos, and personal touches
Office photos + virtual tour (optional)
Before/after gallery for cosmetic work
Patient reviews pulled from Google + Healthgrades
New patient forms (downloadable PDF or online intake)
Click-to-call and Google Maps for quick directions

Common mistakes we fix

Insurance information hidden or vague

Patients filter dentists by "do they take my insurance" before anything else. If your accepted plans are buried on page 4 or written as "we accept most major insurances," they bounce. We list every accepted plan clearly, with a search filter for practices with long lists.

Generic stock-photo dentist (the woman with the magnifying glass)

You've seen her: the smiling model with perfect teeth and a comically large dental mirror. Patients have seen her too. Stock photos signal "I don't care enough to put my real team here." Real photos of your team and office build trust 4-5x more.

No new-patient intake online

Forcing new patients to print, fill out, and bring 6 pages of forms in person is a conversion killer. We integrate HIPAA-compliant online intake (JotForm Healthcare, Formstack Medical) so patients arrive ready and your front desk stays free.

No before/after gallery for cosmetic services

For Invisalign, veneers, whitening, and implants, before/after photos are the single highest-converting element on the page. Most practices skip them out of (unfounded) HIPAA concerns. With proper patient consent (we provide a template), they're fully compliant — and they print money.

Slow load times that kill local SEO

Dental sites are notoriously slow — full of heavy slideshows, autoplay videos, and unoptimized stock images. Google rewards speed in local pack ranking. A 2-second site outranks a 6-second site for "dentist near me" almost every time.

What's included in your build

Brand + trust positioning

We work with you on the "first impression" question: are you the affordable family practice, the modern aesthetic-focused boutique, the cutting-edge tech-forward office? Your design, copy, and photo direction all flow from that single positioning choice.

HIPAA-aware intake + booking

Online appointment requests as standard. For full new-patient intake, we integrate HIPAA-compliant providers and document the data flow so your compliance officer can sign off. Direct booking integration with Dentrix, Eaglesoft, Open Dental, or Curve if you want it.

Doctor + team bio pages

Each provider gets their own bio page — photo, credentials, education, special interests, personal touch (hobbies, family). These pages rank for direct-name searches and are typically the #2 most-visited section after the homepage.

Local SEO + Google Business Profile

On-page optimization for "dentist [city]," "[specialty] dentist [city]," and "[specific procedure] near me." LocalBusiness + Dentist + MedicalBusiness schema. Google Business Profile fully optimized with services, photos, posts, and Q&A.

Cosmetic gallery with proper consent

If you do cosmetic work, we build a proper before/after gallery — categorized (veneers, Invisalign, whitening, implants), with patient consent forms templated for HIPAA compliance. The single biggest conversion lever for cosmetic dentistry sites.

Launch + 30 days of changes

Insurance list updates, new provider additions, hours changes, service additions — all handled in the first 30 days at no extra cost. Then you get a simple admin panel for self-edits, or we stay on retainer if you prefer.

How it works

Step 1

Share your info

Send your logo, current site (if any), services list, accepted insurance, and any photos of the office / team.

Step 2

We design + review

Preview within 3–5 days. We iterate based on your feedback and compliance needs.

Step 3

Launch + optimize for local

We set up Google Business Profile and dental-specific SEO so you rank in your city.

Frequently asked

Are your sites HIPAA compliant?

Our sites themselves do not collect PHI unless you specifically ask us to build intake forms. When we do, we use HIPAA-compliant form providers (JotForm HIPAA, Formstack Medical) and host accordingly. Always disclose your compliance setup to your own compliance officer before going live.

Can patients book appointments online, or only request them?

Both options exist. Direct booking requires integration with your practice management software (Dentrix, Eaglesoft, Open Dental). Request forms work with any practice and are simpler. Your front desk calls back to confirm.

Will my site show up for "dentist [my city]" searches?

That is the goal. We build location-targeted pages, structured data markup, and connect Google Business Profile. Those three things together move dental practices into the local 3-pack (the map results at the top of Google).

What about before/after photos? Are those safe to show?

Yes, with signed patient consent (we provide a release template). Before/afters are the single highest-converting element on cosmetic dentistry sites.

Can my staff update the site?

Yes. We build a simple admin panel for things that change frequently (doctors, insurance list, blog posts). For design changes, you message us and we handle it.