Websites for HVAC Contractors

AC fails on the hottest day of the year. Your site better not.

HVAC is two businesses in one: emergency calls when things break, and recurring maintenance plans that keep the lights on year-round. We build sites that capture both: panic-mode emergency leads AND long-term maintenance subscribers.

Starts at $99/mo · Live in days

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Limited availability. We take on 8 new projects per month.

Two clear CTAs

Emergency button for people with no AC in August. Maintenance plan signup for people who want to prevent that.

Seasonal promos built in

Pre-summer tune-up specials, winter furnace checks. Easy to update from your phone when the seasons change.

Local SEO for every city

Rank separately in every city you serve. One page per city, each optimized for "HVAC [city]" and "AC repair [city]" searches.

What every HVAC site includes

Emergency 24/7 service CTA (sticky on mobile)
Maintenance plan signup with tiered pricing (basic / plus / premium)
Services list: AC repair, furnace, heat pumps, ductwork, indoor air quality, commercial
Service area map with every city/zip you cover
Financing options (Synchrony, GoodLeap, Wells Fargo) displayed prominently
Rebate and tax credit info (especially relevant for heat pumps + high-SEER systems)
Google reviews + before/after install photos
Licensing, bonded, insured, and EPA-certified badges
Seasonal promo banner that can be turned on/off from your phone

Common mistakes we fix

One CTA trying to serve two audiences

HVAC has two completely different buyer types: panic-mode emergency callers and rational maintenance-plan researchers. Sites with a single "Contact Us" button serve neither well. We split the page into two clear paths from the hero down, each optimized for its own intent.

No financing options visible

A new system runs $5,000-$15,000. Half of homeowners can't write that check today. If you offer Synchrony, GoodLeap, or Wells Fargo financing and don't display it prominently, you lose deals that would have closed with "0% APR for 18 months" in the headline.

Rebates + tax credit info missing

Heat pumps and high-SEER systems qualify for federal tax credits (up to $2,000) and often state/utility rebates. These are massive purchase-decision drivers. Sites that don't surface this lose to competitors who do — even if you offer the same equipment.

Maintenance plan buried in the nav

Maintenance plans are the highest-LTV revenue in HVAC — recurring, predictable, and a hedge against seasonal slumps. Hiding the signup behind "Services > Maintenance > Membership" kills conversion. We surface it as a top-level CTA with tiered pricing visible.

No seasonal promo capability

HVAC sales follow weather. You need to swap "Pre-summer AC tune-up — $89" in April and "Winter furnace check — $79" in October. Sites built on static templates require a developer every time. We build an admin panel or sync your CMS so you change promos from your phone.

What's included in your build

Dual-funnel page architecture

Emergency path: massive call button, "24/7 service" banner, dispatch promise. Maintenance path: plan tiers with pricing, savings calculator, benefits list, signup-to-billing flow. Both visible from the hero, both clearly differentiated. Conversion data shows this beats single-CTA layouts by 2-3x.

Financing + rebate display

Prominent display of your financing partners (Synchrony, GoodLeap, Wells Fargo, etc.) with example monthly payments. Federal tax credit calculator for heat pump and high-SEER installs. State/utility rebate lookup if your service area has them. These features alone shift sale rates measurably.

Service-area pages per city

One dedicated page per city you serve. Each ranks for "HVAC [city]," "AC repair [city]," "furnace repair [city]," and other city-specific terms. This is how regional contractors out-rank giant chains in their actual service area.

Maintenance plan signup + billing

Stripe-powered recurring billing (monthly or annual), tiered plan structure (basic / plus / premium), customer self-service portal for plan changes. Optional sync to ServiceTitan or Housecall Pro so signups flow into your dispatch and billing.

Local SEO + Google Business Profile

On-page SEO for both intent types (emergency + maintenance). LocalBusiness + HVACBusiness schema. Google Business Profile optimization with services, attributes (24/7, emergency available, financing offered), photos of trucks/team, and review management.

Launch + 30 days of changes

Seasonal promo swaps, financing partner changes, service additions, pricing updates — all handled in the first 30 days at no extra cost. After that, simple admin panel for self-edits or stay on retainer.

How it works

Step 1

Send us the essentials

Services, service area, plan tiers + pricing, financing partners, licensing info, past project photos.

Step 2

We design + build

Preview within days. Test emergency CTAs, plan signup flow, and mobile speed.

Step 3

Launch + rank

Full local SEO setup + Google Business Profile, one page per city you serve.

Frequently asked

Do you handle maintenance plan signups and payments?

Yes. We integrate Stripe for recurring billing, monthly or annual plans. Customers sign up online, payment auto-charges, and you get notified. We can also sync signups into ServiceTitan or Housecall Pro if you use them.

How do I compete with big regional HVAC companies that dominate Google?

You compete on locality. Big companies have weak per-city pages. We build city-specific pages ("HVAC [your city]," "AC repair [your suburb]") that often outrank national-style pages for those exact searches, because Google rewards content that matches intent precisely.

Can I change prices or promos myself?

Yes. We give you a simple admin panel or sync with your existing CRM. Change summer tune-up pricing from your phone in 30 seconds.

What about commercial HVAC? Same site or separate?

Depends on your mix. If commercial is <20% of revenue, one site with a commercial section works. If you are balanced or mostly commercial, we often build two sites (residential + commercial) that cross-link. Different buyers, different search intent.

Do you help with Google Ads too?

Not directly, but your site will be optimized for conversion from paid traffic: fast load, clear CTAs, landing pages that match ad copy. If you hire a PPC agency later, they will thank us.