Websites for Salons & Spas

Your brand. Fully booked.

Salons and spas are visual businesses. Clients book based on vibe, photos, and how your chair looks in the lighting. We build sites that feel like your best Instagram post, but convert like your calendar is already full.

Starts at $99/mo · Live in days

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Limited availability. We take on 8 new projects per month.

Booking in two taps

Integrate Vagaro, Boulevard, GlossGenius, Fresha, or any booking tool. Clients book without leaving your site.

Gallery that actually sells

Pro layouts for your best work: balayage, lash sets, facials, nails. Lightbox galleries that make clients screenshot and DM friends.

Instagram integration

Pull your latest posts automatically. Your site stays fresh every time you post a new client transformation.

What every salon / spa site includes

Online booking (Vagaro, Boulevard, GlossGenius, Fresha, Square Appointments)
Service menu with pricing, duration, and descriptions
Stylist / esthetician bios with specialties + photos
Photo gallery with category filters (hair, nails, skin, lashes)
Instagram feed auto-sync
Gift card sales (Stripe integration)
Product retail (optional, Shopify-style mini shop for hair products, skincare)
Loyalty / membership signup if you offer packages
Location, parking, hours, and vibe/aesthetic photography

Common mistakes we fix

Booking link that opens a third-party domain

A "Book Now" button that yanks customers off your site to a generic Vagaro or Boulevard subdomain hurts conversion AND splits your Google ranking signals between two domains. We embed the booking widget so clients book without ever leaving your site.

No before/after photos, just headshots

Hair, lashes, brows, nails — these are visual transformations. Sites that show before/after work convert dramatically better than sites with just stylist headshots. Most salons skip them because "the client hasn't consented" — but a simple consent line at checkout solves it in 30 seconds.

Price hidden behind "book a consultation"

Clients comparing salons want to know if you're in their budget. Hidden pricing reads as "expensive and gatekeeping." We display starting prices for every service — even when actual prices depend on hair length or service complexity. "Balayage from $180" pre-qualifies clients without scaring them off.

Instagram feed embedded badly (or not at all)

Your Instagram is your portfolio. A static screenshot grid that looks 6 months old does the opposite of what you want. We auto-sync your latest posts so the gallery refreshes every time you post, lazy-loaded so it doesn't slow the page.

No mobile-thumb booking flow

90% of salon bookings happen on mobile. If clients have to scroll horizontally, pinch-zoom on service prices, or tap a 24-pixel button, they bounce. We build the booking flow mobile-first: thumb-reachable CTAs, full-width tap targets, no horizontal scroll anywhere.

What's included in your build

Brand aesthetic match

Salons are aesthetic businesses. We start by understanding your vibe — boho earthy, modern minimalist, luxe gold-and-marble, edgy black-and-neon — and build the entire visual system around it. Typography, color palette, imagery treatment, animation tone. Your site looks like your space.

Booking integration with your tool

Whether you use Vagaro, Boulevard, GlossGenius, Fresha, Square Appointments, or Mindbody, we embed the booking widget directly on the site. Per-stylist booking pages if you have multiple stylists — clients can book their favorite specifically, which improves retention.

Service menu with smart filters

Categorized service menu (hair, color, lashes, nails, skin) with pricing, duration, and descriptions. Filters for "first-time client friendly" or "express" services. Clear differentiation between consultations and bookable services.

Gallery + Instagram sync

Filterable gallery (cuts, color, balayage, nails, lashes, brows). Auto-pulls your latest Instagram posts. Lightbox view for full-screen detail. Lazy-loaded so the page stays fast.

Gift cards + retail (optional)

Stripe-powered digital gift cards with customizable designs delivered by email — a major revenue driver around holidays and Mother's Day. Optional retail e-commerce add-on if you sell hair products, skincare, or salon-branded merch.

Local SEO + Google Business Profile

On-page SEO for "[your service] [city]," "[your specialty] near me," and long-tail terms (e.g. "balayage Phoenix," "lash extensions Scottsdale"). LocalBusiness + BeautySalon schema. Google Business Profile fully optimized with services, photos, posts, and review responses.

How it works

Step 1

Send your brand

Logo, service menu, stylist bios, photos of your space and your best work.

Step 2

We design + match vibe

Preview within days. We match your aesthetic: boho, modern, minimalist, luxe.

Step 3

Launch + get booked

Google Business + local SEO so you rank for "[your service] near me" in your city.

Frequently asked

Can I connect my existing booking tool (Vagaro, Boulevard, etc.)?

Yes. We embed your existing booking widget directly on the site, or deep-link to it, whatever converts best for your tool. No double-entering appointments, no lost bookings.

My Instagram is basically my portfolio. Can the site pull from it?

Yes. We auto-sync your latest Instagram posts so your website gallery updates every time you post a client transformation. No manual uploading.

What if I have multiple stylists who want their own booking pages?

Each stylist gets their own bio page with direct booking to their calendar. Clients can book their favorite stylist specifically. Huge for retention.

Do you handle gift cards?

Yes. Stripe-powered digital gift cards, customizable designs, delivered via email. Big revenue driver during holidays.

Can I sell retail products on the site?

Optional e-commerce add-on ($250). Good fit if you sell hair products, skincare, or salon-branded merch. We can build a small storefront that integrates with your inventory.