Websites for Law Firms
Credibility, clearly. Consultations, quickly.
Legal clients are cautious. They read bios, check credentials, and compare three firms before booking a consult. We build law firm sites that answer every question a nervous client has, before they click back to Google.
Starts at $99/mo · Live in days
Limited availability. We take on 8 new projects per month.
Practice-area pages that rank
One dedicated page per specialty (personal injury, family, criminal, estate). Each optimized for the specific searches your clients make.
Attorney bios that convert
Photo, credentials, case highlights, bar admissions. The bio page is often the #2 most-visited page on a firm site. Make it count.
Consultation booking
Embedded scheduler (Calendly, Acuity, or custom form) so qualified leads book directly. No phone tag.
What every law firm site includes
- Practice area pages (one per specialty, individually SEO-optimized)
- Attorney bios with photo, education, bar admissions, awards
- Consultation request form with case-type selector
- Case results or representative matters (with proper disclaimers)
- Testimonials from past clients (where ethics rules allow)
- Blog or articles section for thought leadership + long-tail SEO
- Contact info with multiple office locations (if applicable)
- Ethics-compliant design: no misleading claims, proper disclaimers
- Secure contact forms (important for intake + privilege considerations)
Common mistakes we fix
Generic "Attorney at Law" stock photography
The shelf of leather-bound law books. The gavel on the desk. The handshake in front of a window. Clients have seen these on every law firm site for a decade and they signal "template." Real photos of your team, your office, and your city ground the firm in reality and build trust 3-5x faster.
One generic page per practice area
A 200-word "Personal Injury" page that lists "car accidents, slip and fall, dog bites" will never rank. Each sub-practice (auto accident, truck accident, motorcycle accident, slip and fall, premises liability) needs its own dedicated page with depth, FAQs, and local context. That's how solo firms outrank million-dollar advertisers.
No client-friendly intake form
Asking a stressed potential client to call your front desk during business hours to "set up a consult" loses them. Modern clients want to submit case details at 11 PM and get a callback within 24 hours. We build secure intake forms (encrypted, case-management-system-ready) that capture leads while you sleep.
Missing or incorrect ethics disclaimers
Testimonials, case results, attorney advertising language — each state bar has specific rules, and violations are real liability. We draft baseline disclaimers based on ABA standards, but you (or your compliance lead) review against your jurisdiction. Florida, New York, and Texas have stricter rules than most.
Slow load + heavy "splash" homepages
Law firm sites are notorious for being slow — full-screen video heroes, autoplay sound, animated text reveals. None of that helps you rank or convert. We build fast, dignified sites that load under 2 seconds and let your content do the credibility work.
What's included in your build
Practice-area architecture
We map your full practice taxonomy — top-level practice areas down to specific sub-services — and build a dedicated page for each. Personal injury → auto accident, truck accident, motorcycle accident, premises liability, wrongful death. Each page ranks independently for its specific search intent.
Attorney bio pages that convert
Each attorney gets a proper bio: professional headshot, education, bar admissions, court admissions, notable cases (with disclaimers), publications, speaking engagements, personal touches (community involvement, languages spoken). These pages typically rank #1 for direct-name searches.
Secure consultation intake
HTTPS-only intake forms with appropriate disclaimers about attorney-client privilege (intake is not formal representation). Optional integration with Clio, MyCase, PracticePanther, or Smokeball so leads land in your case management system, tagged and ready for follow-up.
Ethics-compliant content review
Every page reviewed against ABA Model Rules 7.1-7.5 baseline. Disclaimers added for testimonials, case results, and attorney advertising. Your jurisdiction-specific compliance lead does final sign-off, but we get you 90% of the way there.
Local SEO + legal directory signals
On-page SEO for "[practice area] lawyer [city]," "[specific service] attorney [city]," and similar queries. LegalService + Attorney + LocalBusiness schema. Citation cleanup across Avvo, Justia, Martindale, Super Lawyers, and local bar association listings.
Launch + 30 days of changes
New attorney additions, practice area expansions, content updates, blog post additions — all handled in the first 30 days. After that, simple admin panel for self-publishing blog posts, or stay on retainer for ongoing content + SEO work.
How it works
Step 1
Send practice details
Attorney bios, practice areas, office locations, any existing case studies or articles.
Step 2
We build + you review
Preview within days. You review every page for ethics compliance before launch.
Step 3
Launch + start ranking
Local SEO targeting your city + practice area ("personal injury lawyer [your city]").
Frequently asked
Are your sites compliant with state bar advertising rules?
We build with standard ethics considerations in mind: no misleading claims, no guarantees of outcome, proper "attorney advertising" disclaimers, and appropriate disclaimers on testimonials and case results. You (or your firm compliance lead) should always review final copy against your specific state bar rules before launch. We adjust as needed.
Can I put case results on the site?
Yes, in most states, with the correct disclaimers. We draft a disclaimer template based on standard ABA guidance, but your bar rules govern. Some states (Florida, New York) have stricter rules than others. We adjust wording per your jurisdiction.
How do you handle multiple attorneys and locations?
Each attorney gets their own bio page that can rank independently (people google attorney names directly). Each office location gets its own page with local SEO, so every branch ranks for "lawyer [its city]" in the cities where you have offices.
Do you integrate with law firm-specific tools (Clio, MyCase, PracticePanther)?
Yes, through their public-facing intake widgets. New client intake forms can push directly into your case management system.
Will my site pull in from legal directories like Avvo or Martindale?
We can display Avvo ratings, Super Lawyers badges, Martindale-Hubbell peer reviews, and similar. Those directories are trust signals clients actively look for.
Industries we also serve
Same approach, tailored for every business type. Explore other industries we build for.
A site that earns the consult call.
Clean, credible, and built to convert. Get a custom estimate in under 2 minutes.
Get a Quote